OUR 10-YEAR VISION

Be Africa’s most valuable “Natural Beverage” company by Dec 31, 2027. A1-27

***Multinational presence, dominant modern retail market share, agency ratings/ranking (KPMG, McKinsey etc reports)

OUR MISSION

We pursue our mission with a spirit full of honesty & integrity that inspires enthusiasm & hope for better life.

To create better moments for fun and enjoyment

To make healthy living more exciting, accessible and absolutely delicious

OUR CULTURE

CREATE BETTER…

OUR CORE VALUES

LEADERSHIP (S.C.I.T)

Sacrifice — We are committed to excellence, especially when not convenient

Creativity — We exercise courage to lead and to be different

Integrity — We are honest and Do what we say we will do

teamwork — We consciously work together & expect each member to add value and to win