Fri September 12 2014
Wilsons® and Genevieve Magazine Pink Ball Foundation Squeeze up close and personal for Breast Cancer Awareness
- Wilson’s joins Genevieve at the pink ball walk/run/cycle
- Participants in the walk/run/cycle will be challenged to join the #Wilsonslifestyle, by upgrading their beverage choice. They will receive bottles of ice cold Wilson’s Pink Lemonade to refresh and rehydrate, all while looking fabulous
For over five years, Seun & Seyi Abolaji (The Wilson’s brothers) strived to increase the availability of fresh squeezed juice options for the Lagos and Nigerian population at large. And this fall, we are partnering with Genevieve Magazine to increase breast cancer awareness and challenge participants to upgrade their beverage choices by joining the #wilsonslifestyle.
Millions of Nigerians consume a variety of flavored drinks daily. Growing health consciousness is driving many away from drinks that are carbonated, artificially colored and sweetened – which have been linked to cancer.
This has given rise to the demand for naturally based fruit drinks. This trend will continue to grow in the general Nigerian market; and specifically, amongst the youths and health conscious adults.
We envision Wilson’s Juice Company’s fresh squeezed lemonades and juice products becoming the preferred choice in the market due to their natural and refreshing taste, cool packaging and association with the #Wilsonslifestyle.
#Wilsonslifestyle is the celebration of people who live an active lifestyle, and who are conscious of what they consume. They enjoy going out and having a good time. They have great taste and don’t mind spending money for a quality experience. They are unique and not afraid to venture out and do what they love. They love to discover and try new things. They thrive on exploring the world around them.
During the Pink Ball Foundation activities (walk/run/cycle), participants should post on instagram, twitter or facebook with the hashtag #Wilsonslifestyle. Each instagram photo/post will be judged for creativity, originality and likes. The winner has the opportunity to receive a complimentary 12 pack of Wilson’s Pink lemonade.
About The Wilson’s Juice Co.
Wilson’s Juice Company is an innovative beverage company, refreshing consumers with real-fruit (not-from concentrate) based juice drinks. Led by Wilson’s Old-fashioned lemonade, Nigeria first NAFDAC approved all-natural lemonade juice drink—NAFDAC number B1-6369L, our company’s portfolio also features Wilsons’s Pink Lemonade.
Our Company is geared towards initiatives that promote active and healthy living. Seun and Seyi were both athletes so that’s very important to them. The company is based in otta, Ogun state and started on a small scale by selling lemonade drinks at Covenant University and has expanded to a mid-sized operation where we are now available in select retail stores across several states nationwide; Abuja, Lagos, Kwara, Akwa Ibom, Ogun and Oyo.
Photos/Multimedia Gallery Available: instagram.com/wilsonsdrinks
Wilson’s Juice Co.
Seun Abolaji, 08160656051